‘Aesthetic today, well in our society today, I guess there is a certain need for common cultural community. In a world, which changes in accelerating growing speed, one needs to create an identity, which is flexible but still constant. The entire public and the private sphere is aestizied. The aesthetic dimension appears in fashion, advertisements, homes, music, etc. We create signifiances and communicate through aesthetic creations. This is something human being has always done, but what characterizes the advanced information society is, that performance and significance more and more is overshadowed by aesthetic ‘mise en scène’. One of the reasons for this is increasing individualization. When community, which is being defined as family and work, becomes changing sizes, there is therefore a need for fortifying the single individual’.