‘Maïme was a kind of Pygmalion’, recalls Gérard Ifert. ‘Perpetually on the look out for what was shaping fashion. Afterwards, she would put the information on a table and managed to inspire ideas in others. Everybody was scared oh her cutting comments: ‘that’s classy’, ‘that isn’t classy’. We stayed because we were fascinated. She worked with photographers, artistic directors, and stylists all without notes. She had a magnificent memory. Right in the middle of a meeting, she could interject on the topic of a fabric: ‘get me an Andolyne, reference 3, colour A’. She took us for living computers. It infuriated her that we could give up’.