‘At Zoran commercial zenith, in 1983, when he was a steady best-seller at such New York outlets as Saks Fith Avenue and Bergdof’s, he summarily pulled out of most major stores, partly because he believed they were copying his clothing for they own private labels, ‘so my image became damaged’. It is a moment he remembers with extreme satisfaction. ‘I made a phone call the same evening for everybody at the same time. They said, ‘We do that’. THEY DECIDE. I said, ‘Well, is different time. I DECIDE’. And cut off a million-dollar income, which they did not believe’.